Nowadays, it is a waste to spend the whole marketing budget on traditional media. Several media should be combined in order to attract the attention of consumers. The 3D Augmented Reality Experience of Nestlé is an example of such approach. I thought it was really innovative and it differs from other initiatives I have ever seen.
So, what did Nestlé exactly do?
They have added a 3D augmented reality video game to 26 million packaging of different brands of Nestlé, such as Honey Stars, Koko, Nesquick, and Trix etc.. So, they combined packaging and the internet. This game has been realized by collaboration between Nestlé and Twentieth Century Fox in order to promote the new animation movie "RIO".
By cutting off a particular part of the packaging and showing it in front of the webcam (internet connection is a necessity) consumers, mainly children, can play a game with the main characters Blu or Jewel of the movie. The players of the game can make the characters come alive in a personal environment with 3-D backgrounds.
Below, you can seen the functioning of the game.
So, what did Nestlé exactly do?
They have added a 3D augmented reality video game to 26 million packaging of different brands of Nestlé, such as Honey Stars, Koko, Nesquick, and Trix etc.. So, they combined packaging and the internet. This game has been realized by collaboration between Nestlé and Twentieth Century Fox in order to promote the new animation movie "RIO".
By cutting off a particular part of the packaging and showing it in front of the webcam (internet connection is a necessity) consumers, mainly children, can play a game with the main characters Blu or Jewel of the movie. The players of the game can make the characters come alive in a personal environment with 3-D backgrounds.
Below, you can seen the functioning of the game.
how innovative is this? very cool, I really can admire such companies who are willing to take a risk and innovate. Love your blogs
BeantwoordenVerwijderenyour blogs are verry interesting!
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